$10 from every order to men's mental health charity Gotcha4Life until the end of the month.

$10 from every order to men's mental health charity

Gotcha4Life until the end of the month.

The Missing Piece to your Skincare Regime

Facial Serums…

Yet another ploy by the beauty industry for an easy sell? Or an essential step to add to your skincare regime?
Before you groan at the thought of adding another step to your ever-growing skincare routine, hear us out on why this is one step that once you take, you’ll never be able to turn back from.
Facial Serum

So… why a serum?

Serums will enhance your skincare in a way your classic moisturiser just isn’t able to, simply by the way it’s structured. Serums are made using smaller molecules and these molecules are able to truly penetrate the skin and offer its benefits on the deepest level. Heavier creams on the other hand tend to so sit on the outermost layer of the skin for surface level benefits. 

You’ll find many different types of serums on the market that make various claims. “Brightening”, “smoothing”, “anti-aging” … but arguably the two most important traits in a serum you should be looking for? “Hydrating” and “protecting”…“nourishing” and “fortifying”. There are a lot of different adjectives to describe these two traits but essentially we need a serum that tackles dehydration and strengthens our skins barrier function.

The lower layers of our skin are where our skin cells experience dehydration (a lack of water). In turn, this can cause your skin to decrease in lipids and break down its protective barrier from the environment – inviting all sorts of havoc on the skin. Breakouts, premature aging, inflammation, sensitivities…. you name it.

Nourishing your skin in this way gives it the building blocks it needs to function most efficiently and respond effectively to the active ingredients in your skincare that get you the best results such as Retinol and Vitamin C.

The importance of “hydrating” the skin

Serums can be bursting with moisturising ingredients to help skin retain moisture. Why should our skin need this extra moisture? Because almost everything is working against us to draw it from our skin:
  • Seasonal changes bring about fluctuations in temperate and humidity which will dehydrate your skin. Then you look to the ways we try to regulate our body temperature (hot showers, cold air conditioning) which further acerbate the drying effects to your skin.
  • Our everyday lifestyle choices… yes, that coffee you need to get you moving in the morning contributes to the dehydration of your skin. Other things such as lack of sleep, hot showers, soaps and detergents, sun exposure, salty or chlorinated water can all add to decreased moisture in the skin.
  • Our skincare can dry our skin out. Sounds counterproductive, right? Unfortunately, those active ingredients that get you results against challenging skin conditions such as pigmentation can have drying effects to the skin.
  • Your skin type… some skin types just lean towards the dry side of things. Believe it or not, even those with oily skin types can be dehydrated. The over-production of oil can be a dehydrated skin attempting to compensate.
 There are tell-tale signs of a dehydrated skin:
  • Itchiness
  • Tightness
  • Dullness
  • Fine lines and surface wrinkles
  • Increased sensitivity
Dehydration may seem like a somewhat superficial issue at first, however left untreated it can lead to an array of issues on the skin, namely: a damaged Lipid Barrier.

The importance of “protecting” the skin

Your skin has a kind of built in defense, otherwise known as a “Lipid Barrier”. Your Lipid Barrier acts as a protective barrier against the world and all its’ harsh aggressors.
It also serves other purposes we should all care about. It works to retain and maintain adequate moisture levels in the skin to keep it looking radiant and healthy.
Sounds kind of important right? We wouldn’t want to impair it. If only it were that easy. A breakdown in barrier function can occur due to a number of reasons:
  • Free radicals found in the environment such as air pollution will damage our skin and cause it to age prematurely – these also happen to be pretty much unavoidable in our modern day-lifestyle.
  • Many of the same lifestyle factors mentioned that can contribute to dehydration can also lead to a damaged lipid barrier, UV exposure, lack of sleep, hot showers, and, well, you know the drill by now.
  • The initial dryness bought on by active ingredients in your skincare can deplete your lipids, in turn causing a weakened barrier.
  • Skincare self-sabotage aka cleansers that are stripping on the skin, over-exfoliating and over-use of active ingredients.
  • Age is also a contributor, since your ability to produce oil diminishes over time. This makes it harder to replenish the lipids that are so essential to the integrity of our skin’s barrier.
  • Genetics can mean we are predisposed to certain conditions such as dermatitis and eczema. These inflammatory skin conditions are generally accompanied by a weak skin barrier and keeps it from functioning properly.
You’ll know somethings not quite right with your skin when it comes to a damaged lipid-barrier. When the skin isn’t adequately protected it will show in all forms of chaos on the skin:
  • Redness
  • Rosacea
  • Peeling
  • Dryness (lack of oil)
  • Dehydration (lack of water)
  • Tightness
  • Irritation
  • Reactions to products/sudden sensitivity to existing products
  • Increased breakouts
  • Eczema
  • Dermatitis
With all things taken into consideration, it’s probably fair to say that our lipid-barrier might need a helping hand to ensure it stays functioning, which is where your “protecting” serum can step in.

What should we be looking for in our Serums then?

Hyaluronic Acid
This is a naturally occurring molecule found in the skin and in the connective tissue of the body. It works as a moisture binder by attaching itself to water in the cells to make them plumper. Its ability to hold 1000x its weight in water helps to retain moisture in the skin keeping you consistently hydrated throughout the day.

Niacinamide (B3)
This multi-tasking hero works to strengthen the skins protective lipid- barrier while also acting as an anti-inflammatory agent for stronger, more resilient skin. It will assist in regulating oil production, minimising the appearance of pores while maintaining adequate moisture levels in the skin and fighting against any harmful bacteria.

Panthenol (B5)
A provitamin that can be readily converted by the body into Vitamin B5. It is both a humectant and an emollient to attract and bind water to the skin while sealing the cracks in the skin and keeping moisture locked in. Alongside it’s hydrating benefits, it also has anti-inflammatory properties and is involved in activating the proliferation of cells that are important for wound healing and restoring the function of the skin barrier.

No need to look any further…

The Secret Serum is a multi-tasking skin saviour that covers all of the above.
  • Hyaluronic Acid
  • B3
  • B5
  • Secret Base
With each drop of this luxuriously smooth formulation your complexion is made calmer and more luminous.  It works to pull essential moisture deep into the lower layers of the skin whilst simultaneously improving barrier function to support the skins healing process. 

The Secret Serum was designed by doctors as the as the perfect complement to every skincare routine, fulfilling that missing piece our skin never knew it wanted, but has always needed.
If you'd like to browse The Secret Serum, click here.